"This Is How We Roll"

Have you always wanted to give back to the community, but didn't know how to go about doing it? Here's a unique opportunity to use your gifts, talents and resources to do that and much more!

Have you always wanted to give back to the community, but didn't know how to go about doing it? Here's a unique opportunity to use your gifts, talents and resources to do that and much more!


What: “This Is How We Roll” A Fashion Show Fundraiser and Community Awareness Event

Where: Bruno Independent Living Aids, 1780 Executive Drive, Oconomowoc, WI

When: October 20, 2013 from 3pm-5pm

Why: Rolling the Runway for Paralysis

In order to launch,” This Is How We Roll", we are seeking out sponsors and collaborators to partner with us in putting on this event, retailers to showcase their clothing and accessories, photographers, videographers, hairstylists, make-up artists, donors and raffle items, caterers and individuals specializing in such areas as advertising, PR, printing, signage, decorations and flowers. Volunteers are needed and of course, models! If you are a wheelchair user or know someone that is, we are looking for models of all ages to showcase our retailer's clothing and promote our mission.

We want to roll with you in 2013!

Jenny’s story...

On March 16, 1997, Jenny Addis was one of four victims in a drunk driving accident that ultimately left her paralyzed from the chest down. At the age of 24, she was lost...living life wondering why she survived that horrific day and what was her life purpose now? The independence, livelihood, career and dignity once taken for granted were all stripped away from her without any prior notice. Jenny found herself living a life surrounded by physical limitations. As she chose to be an individual who aspires to live life to the fullest, with all the same freedoms the rest of the world has at the tip of their fingers she found it to be even more challenging.

As a Motivational Speaker, Jenny has dedicated her life to turning this unfortunate experience into a positive educational, motivational and inspirational tool to help others. This in turn, helped her to grow into the strong, confident and thriving C5-C6 quadriplegic woman that she is today!

Hence, "This Is How We Roll” was created. Its mission is to highlight the importance of medical research, wheelchair accessibility and inclusion within the community by breaking down barriers and changing the stereotypes society has about wheelchair users. We are also focused on providing each model with an overall life changing experience by promoting positivity, self-worth and life skills, such as being a positive role model and giving back to his/her community.

As a fundraising event, proceeds will benefit the Bryon Riesch Paralysis Foundation (BRPF). For over a decade, the Foundation's goal has been to find a cure for paralysis through funding the latest in medical research and provide assistance to those that suffer from neurological disorders, such as Spinal Cord Injuries, Parkinson's, Alzheimer's and ALS, just to name a few.

As a community awareness event, we will highlight a society where the disabled community is successful, adventurous, career and fashion oriented individuals; each possessing their own sense of style and fashion. On Fashion Show night you can expect to see a diverse group of models rolling the runway with careers ranging from writers, athletes, lawyers to pageant titleholders. These models have been blessed with a life that has opened their eyes up to unlimited possibilities, even being faced with adversity and obstacles that they never imagined existed. These models are looking passed their disabilities and conquering the world! They are truly the epitome of a true fighter!

We’re hoping that you will support our mission and invitation to join forces with us to bring this unique and educational Fashion Show Fundraiser to your consumers and community. By participating, your organization will benefit from extended exposure through media campaigns and promotional efforts directed toward the supporters and the community at large. In addition, there will be the added support you will receive from the BRPF's constituents. We are encouraging the business community and the general public to attend this inspiring life changing event!

If you are interested in participating in this amazing event and supporting our efforts to make a difference within the community contact Jenny Addis, Fashion Show Coordinator, at 715-802-3456 or by email addisjenny@yahoo.com. 


We look forward to hearing from you!

"This Is How We Roll" Fashion Show Committee


Learn more about Jenny's story Overcoming Adversity...One day at a time and the Bryon Riesch Paralysis Foundation. 

Stay connected and follow event updates through our Facebook Event Page.


* The Bryon Riesch Paralysis Foundation is a non-profit, 501(c) (3) organization. Thus, your donation is tax deductible.




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