If you didn't know Herman Cain before, there's a good chance you'll know who is soon. The former CEO of Godfather's Pizza is getting major media play as this week's Republican front-runner candidate to challenge President Barack Obama in 2012.
Cain's success is fueled by his 9-9-9 tax reform plan, which would create a 9 percent income tax, a 9 percent sales tax, and a 9 percent corporate income tax. Supporters say it will simplify the tax code, maintain revenue and reduce tax bills for millions of Americans.
The plan, which is the most memorable political idea presented among GOP contenders so far, is getting attacked by Cain's opponents. Each took a turn Tuesday night during a debate in Las Vegas ripping the idea. And those were the Republicans.
In Wisconsin, liberal bloggers are dismissing Cain's plan as piling tax burden on the poor and middle classes. Democrats are so confident the 9-9-9 plan is a loser they're already trying to pin it to incumbent Republicans. And at least one newspaper concluded the plan will increase taxes on the poor.
Cain is countering attacks saying his plan will expand the tax base and allow nearly all taxpayers to pay less, while boosting business investment to create jobs.
He has one friendly voice in Wisconsin. Rep. Paul Ryan, R-Janesville, said he "loves" Cain's bold and credible idea. While not endorsing the plan, Ryan credited Cain for taking a new approach to taxes.